The second of our Future events, Future: Travel saw top ecommence professionals from brands like Flight Centre, Thomas Cook, Skyscanner, British Airways and Eurostar strap themselves in for a morning of high-impact presentations, tasty food and, of course, bad travel puns.
Here are 5 reasons why Future: Travel was better than your last conference:
1. BIG BRANDS SHARING REAL, ACTIONABLE INSIGHTS FROM THE ECOMMERCE FRONTLINE
HotelTonight — “Contrary to the rest of the industry, we want people in and out of our website as fast as possible.” Bao Dinh, Director EMEA
VeryChic — “Our interfaces are the new shop windows.” Marie Chauvaux, Head of Mobile & User Experience
Expedia — “If you want to sell new technology into senior stakeholders, you need to involve them as early as possible” Ben Stirling, Director Affiliate Partnerships
TravelRepublic — “The most important thing is for us to be relevant throughout the customer journey” John Musk, Product Director
ContentSquare — “Experience is everything. We need to get everyone’s attention on experience” Duncan Keene, MD
2. PING PONG
…did your last event have ping pong?
Bounce, Farringdon played host to some of the fiercest competition this side of the Olympics.
3. SNAPPY PRESENTATIONS
Four presentations and just one morning out of the office. Each presenter was limited to 20 minutes, focusing on cold, hard, actionable insights. No rambling, no product pitches. Tight.
4. HOT FOOD
Begone, week-old pastries! Breakfast consisted of sausages, bacon, eggs, smoothies…and champagne, of course.
5. ROUNDTABLES WITH HONEST DISCUSSION
Search 2.0: The new rules of on-site navigation with John Musk, Travel Republic — “There’s a place for new tech in the travel sector. It’s a matter of how you adopt the technology and what its used for. With chatbots, for example its a sales vs service outlook. For a service, they work (like ‘show me flights to New York on a specific date’). But for sales, they lack the human element that many people still desire when booking their holiday.”
The power of the new breed of UX analytics with Marie Chauvaux, VeryChic — “How do you get to the ‘why’ behind user behaviour? The same customer has different needs depending on the context – she might travel for business one day, but be looking for a family holiday the next. The challenge is to use analytics to differentiate the two.”
Driving loyalty through customer experience with Ben Stirling, Expedia — “The key to creating loyalty for customers is not necessarily loyalty programs but identifying pain points and resolving them. For Avis, check-in lines are one of them, which is why Fast Track exists for members.”
M-Commerce 101 with Bao Dinh, Hotel Tonight — “We need to stop looking at mobile device traffic and say that it is not performing well just because it does not receive the conversions! Understanding the purpose/role of mobile device, especially if they start the journey there you should capture them there.”
WHAT THE ATTENDEES SAID:
“Accessible, punchy, well-pitched” — Dan Whitehouse, Titan Travel
“Way better vibe than the usual boring conferences, no hard sells, interesting. Also – great food.” — Suzie Hill, Contiki
“Definitely attend” — Beth Loft, Novasol
“On the money. Small enough to not get lost and relevant subject matter.” — Tim Smyrk, DAA
“Honestly, one of the best conferences I’ve been to in a long while. The talks were relevant, the atmosphere reassured, honest discussion on mistakes, the perfect amount of travel brands in attendance and great learnings.” — Jan Richards, Dublin Airport